Phillippa Ewing was creative director on the first catalogues ever produced by cosmetics powerhouse, The Body Shop. Seeking to simulate the experience of coming into the stores, the catalogues also reflected The Body Shop’s ambiance and compassionate corporate culture. Part of the assignment included creating campaigns to end child poverty and to prevent violence against women. The “Light a Fire Under the Powers that Be” campaign against child poverty won and award from Canadian Parliament and the United Nations gave an award to the campaign against domestic violence. In addition, a great deal of product was sold.