Phillippa Ewing is an international creative problem solver, an award-winning copywriter and producer, and a fundraiser and marketer for non-profit organizations. She graduated from Watford College of Art in England, and was hired by McCann-Erickson, London to write copy for General Motors, Exxon, Lloyd’s Bank and Del Monte before moving to MacKay & Partners as Creative Director. At MacKay’s she created advertising for Oil of Olay and for London’s most distinguished museums and galleries including The Tate Gallery, the Royal Academy, and the National Portrait Gallery and launched major exhibitions including Turner, Tutankhamun and The World of Islam Festival.
As a member of McCann-Erickson’s International Team, she traveled the world solving creative problems as diverse as Coca-Cola in Australia, Côte D’Or Chocolates in Belgium, and Lancôme Perfumes in France, The British Cheese Board, Martini & Rossi Vermouths for Europe, in addition to projects in Africa and the Middle East. For Ogilvy & Mather, London, she created integrated TV, radio and cinema campaigns for Avon Products in England, France and Germany, for the UK National Film Theater, and The French Cheese Co-operative.
Moving to the Hudson Valley, Phillippa developed a successful free-lance business in Canada and the U.S. In Canada she created a program of seventeen award-winning TV commercials for Loblaws Supermarkets, which increased unaided awareness by 35%. She devised and wrote highly informative catalogues to sell The Body Shop cosmetic products in Canada and created awareness campaigns to end violence against women and child poverty, winning awards from Canadian Parliament and the United Nations.
In Europe, Canada and the United States she has had years of experience writing and producing radio and TV commercials for Cable TV Systems and Co-ops and for A&E Network, HBO, Showtime, AMC and USA Networks. Another successful campaign helped raise awareness to preserve the 7.5 million out-of-print books in The Libraries of Harvard.
Turning to the nonprofit world, her first fund-raising campaign for Williams College Alumni Fund generated $4.6 million. Phillippa spent three years as Director of Development at McQuade Children’s Services in New Windsor, NY securing close to $3 million in foundation and federal grants. She served as Director of Marketing and Grants for the Eleanor Roosevelt Center at Val-Kill.
Phillippa is Marketing Consultant to the Historic Hyde Park Marketing Project, which consists of the Franklin D. Roosevelt Presidential Library and Museum, the Roosevelt Vanderbilt National Historic Sites, the Eleanor Roosevelt Center at Val-Kill and the Franklin and Eleanor Roosevelt Institute. After writing the initial grant that created the project, she was responsible for program planning, public relations, creation of ads and media kits, media strategy, selection and buying and outcome. She represented Historic Hyde Park at numerous community, regional and national meetings and the American Bus Association Marketplace, managed press relations and worked to streamline group reservations with the National Park Service and their reservations service, ReserveAmerica.
Between 2004, when the Historic Hyde Park project began, and the end of 2008 visitation to the Roosevelt Library has increased by 8.5%, visits to the Home of FDR increased 10.5%, and visits to the Vanderbilt Mansion increased 8.4%. In addition, Phillippa Ewing has served as Administrator for the Pare Lorentz Film Center at the FDR Presidential Library and Museum and as member of the Board of Directors for Dutchess Outreach, Inc., a community service agency.
In 2009 Phillippa became Director of Communications for the Franklin and Eleanor Roosevelt Institute creating materials and promotional strategies for: Bringing Human Rights Home: A Conference Marking the 60th Anniversary of the Universal Declaration of Human Rights, and Restoring America Through a New New Deal: Policy Priorities for the First 100 Days.
The Roosevelt Institute has now moved operations away from Hyde Park and Phillippa has resumed her free-lance consultancy with clients including: Historic Hyde Park, the National Park Service, the FDR Presidential Library and Museum, Ellenville Regional Hospital, Hudsonia Ltd., InFlight, Inc., Lazar & Schwartz, Attorneys, Collaborative Divorce Training Consortium, MH Mediation, Paula Redmond Real Estate, Wild Hive Farm, Lois Walden’s novels One More Stop and Afterworld, and Apollo Sprayers International, TheFinishingStore.com, HVLPsun.com, and Birchwild (Canada).
Phillippa lives with her husband Arthur Weiland on their organic farm in Clinton Corners, NY.