Williams College

Williams College:

The brief: Tap into Williams’ alumni by using their purple cow mascot.  Note: Eph (Eeef) and Ephs denote Ephraim Williams, the founder, and is a nickname for students and alums.

The solution: A series of postcards with witty copy and illustrations (one shown), the first introduced the need for giving, the second was a reminder for giving and then thanked them for giving a record $4.6 million dollars.

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